Sustainability at Wild & Free

An ethos of sustainability is at the heart of our brand, from design, to sourcing, our values to our overall mission. We strive to make conscious and meaningful decisions about who we work with and the fabrics and materials we choose and to continuously do our best to respect both our consumers, our shared planet and the great outdoors.

We are focused on being a key part of a conscious movement that supports a more sustainable wardrobe.

For us this means creating products that are durable, that are versatile for more occasions, as well as being made from materials which have the lowest impact on the planet. We intend to be the alternative to fast disposable fashion choices for those who like us are conscious citizens who believe in buying once and buying well.

The Wild & Free Sustainability Framework

  • Design Philosophy

    At Wild & Free, we champion slow fashion by creating timeless, durable pieces that last. Our design philosophy focuses on versatility and value, pieces designed to last, serving many occasions. We are committed to durability, quality, and timeless design, ensuring every piece is an investment in sustainable elegant style.

  • Sustainable Materials

    Wild & Free only uses recycled materials in all of our collections and products and our packaging. By choosing recycled materials rather than virgin materials, we are using less of the planets energy, reducing carbon emissions and keeping waste out of landfills. Each Wild & Free piece is crafted from recycled or eco-friendly options like organic cotton, while our COBEs are made primarily from recycled nylon and polyester.

  • Ethical Impact

    At Wild & Free, we are dedicated to being responsible corporate citizens. We will prioritise giving back in those areas we are most passionate about, wellbeing and connection, through community initiatives and partnerships, and we will ensure our operations uphold the highest ethical standards, fostering sustainability and social responsibility in every aspect of our business.
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What Matters To Us

  • Wellbeing

    We believe passionately in looking after your whole self, physical, mental and spiritual and finding balance in life by spending more time unplugged in nature and feeling alive in the great outdoors.

  • Sustainability

    Being kind to the environment and encouraging slow fashion by creating
    timeless durable pieces is at the heart of our ethos. Our products are made using the highest quality sustainable materials.

  • Connection

    Loneliness and disconnection are emerging threats to health and happiness today. We want to help you find more connection. We will bring you together in nature to laugh, play and find moments of joyful adventure .