OUR PURPOSE

We exist to get women outside — feeling amazing, whatever the weather.

Wild & Free makes beautiful waterproof coats for real life. Female-founded in Ireland, we exist for one reason — to get women outside, feeling amazing, whatever the weather. It started with the COBE — the cosy waterproof coat you live in. It feels amazing, keeps you warm and dry, and gets you out the door whatever the sky's doing. Beautiful, sherpa-cosy, and made to be worn for years, not seasons.

"What did I do without it."

OUR BRAND PRINCIPLES

  • DESIGN FOR THE IN-BETWEEN

    Life isn't a runway or a mountain peak — it's school runs, sea dips, dog walks and weekends away. We design for that in-between, where beautiful things and real weather finally meet in one coat.

  • THE PIECE YOU LIVE IN

    We make pieces that earn their place — worn every day, loved for years. You should never have to choose between staying dry and feeling like yourself.

  • MADE TO LAST

    Longevity is our quiet luxury. We choose materials that last and stand behind everything with a one-year guarantee — so you wear it, love it, and never need to replace it.

  • KIND TO THE PLANET

    Fewer, better things, made with recycled and responsible fabrics and built to last — because buying well means buying less, and living more.

  • WELLBEING

    Genuine wellbeing — mind and body. Not the bought kind, sold back to you in candles and quick fixes, but the real kind: fresh air, movement, a walk that clears your head, the quiet reset of being outside. Looking after yourself isn't indulgence — it's how you keep showing up for everyone you love. Put your own life jacket on first.

  • BELONGING

    No one should do it alone. Loneliness is quietly everywhere — and it's harder in the seasons when you've lost a bit of yourself. So we bring women together, outside and in nature, through the Wild Tribe: to walk, to laugh, to feel part of something. You're not just buying a coat. You're joining a community that has your back.
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What Matters To Us

  • Wellbeing

    We believe passionately in looking after your whole self, physical, mental and spiritual and finding balance in life by spending more time unplugged in nature and feeling alive in the great outdoors.

  • Sustainability

    Being kind to the environment and encouraging slow fashion by creating
    timeless durable pieces is at the heart of our ethos. Our products are made using the highest quality sustainable materials.

  • Connection

    Loneliness and disconnection are emerging threats to health and happiness today. We want to help you find more connection. We will bring you together in nature to laugh, play and find moments of joyful adventure .
Our Founder