About Wild & Free Outdoors

Wild & Free was founded by husband and wife team Aisling & Robbie Bremner. Thats us and our 3 children, Paddy, Katie & Jack, above.

Wild & Free was born from our own need to get unstuck, to escape and find a balance from the stresses of our really busy lives. We found that happy place to escape at the weekends in the North Coast of Ireland, where we committed to spending more time outdoors, having mini adventures switching off and just reconnecting. We swim, we walk, we talk, we sit outside watching the sun go down. We hadn’t realised how much of an impact that more time outdoors would have on our mental wellbeing.

And that's when it hit us – the profound importance of embracing the elements and feeling fully alive and in the moment in the great outdoors, which is today backed by so much science. And that is where the inspiration for Wild & Free came from.

Together with Robbie, who is the born outdoor adventurer in our family, we are on a mission to get more people to enjoy the great outdoors to feel better and more free in life so Wild & Free is building not just beautiful, luxury sustainable outdoor clothing and products, but a community of like-minded people who also want to find balance and more moments of simple joy and feeling truly alive in life.

Wild & Free is more than a brand, more than a product, we are a community of likeminded people who are on a journey to find more balance, more connection and more moments of joyful adventure in life.

Our products are designed in Ireland, inspired by our outdoor adventures and our love of timeless clothing. It is our mission to encourage more people to join us to find more balance and fun by embracing the elements and feeling fully alive in the great outdoors.

What Matters To Us

  • Wellbeing

    We believe passionately in looking after your whole self, physical, mental and spiritual and finding balance in life by spending more time unplugged in nature and feeling alive in the great outdoors.

  • Sustainability

    Being kind to the environment and encouraging slow fashion by creating
    timeless durable pieces is at the heart of our ethos. Our products are made using the highest quality sustainable materials.

  • Community

    Loneliness and disconnection are emerging threats to health and happiness today. We want to help you find more connection. We will bring you together in nature to laugh, play and find moments of joyful adventure .

We have designed our products to be true classics and an essential part of your outdoor life. We promise they will make embracing the elements and living your best life that little bit more fun, comfortable and stylish, all while being kind to our planet.

You are so so welcome here in our Wild Tribe and we can’t wait to connect with you through our events and online community. 🤗

  • Choose Sustainability

    Being kind to the environment and slow fashion is at the heart of our ethos. Our products are made using the highest quality sustainable materials, designed to be worn and used for all outdoor activities, and built to last.

  • Choose Freedom

    Wild & Free was born from our need to find balance and freedom from the stresses of our busy lives and inspired by our love of the north coast of Ireland we have made it our mission to live more consciously by spending more time unplugged in nature and feeling alive in the great outdoors.

  • Choose Adventure

    Getting out of our heads and into our bodies is what can make us start to forget the worries and focus on today. We believe play shouldn't be left in childhood and that we need to make it our mission to find fun, laughter and a sense of adventure, whatever that looks like to each of us.

  • The Wild & Free Classic Beanie

    Brought to you in a range of classic neutral, unisex colours for year-round outdoor wear, the Fisherman Beanie is made with Organic Cotton and with a wide rib. Elegant and functional in equal measure keeping you warm on all your outdoor adventures.

    Shop The Beanie

  • The Wild & Free Backpack

    For every adventure, grab your Wild & Free backpack and go.

    Built for comfort and practicality the rolled top backpack comes in 3 classic colours, with padded straps and includes a convenient laptop compartment or space for picnic essentials and side pockets for drinks on the go.

    Shop The Backpack